To get the most exposure, it's important to understand how your typical listener uses the directories to find your pod cast. There are three ways that listeners find pod casts in the directories:
1. They browse by category 2. They search for keywords related to topics that interest them 3. They look at the lists of top ranked or featured pod casts
It's much easier to influence the results you get from #1 and #2, especially when you're just getting started. You'll get greater returns in the long run by concentrating on how your pod cast appears in category browsing and directory searches.
Not that there's no benefit to #3, appearing in the top ranked lists. I just don't recommend worrying about it early on. But for those of you who still yearn for first page search positions in the bigger directories. It's not like actual search engine positioning for the likes of Google, Yahoo!, MSN etc. So let's take a brief look at what you have to do to get featured.
Most podcast directories have lists featuring the top 10, 50 or 100 podcasts or picks by the editorial staff. The top ranked podcasts are usually based on votes, ratings, reviews or number of subscribers. If you build a loyal listener base and produce good content, you'll start to see people review and rank your podcast in the directories.
Eventually, if enough listeners raise their hands, (By rating your pod cast well), on your behalf, your podcast could land in one of the featured lists. When this happens, a beaming smile will hit your face and you'll have a desire to pat yourself on the back. It also makes for great bragging rights and a nice bullet point in your podcast's media kit benefits list or talk radio show host resume.
It's very rewarding. I hope you have this experience at some point. But before you get all fired up and expect it to occur tomorrow, let's look at the realities of making this happen.
Considering there are tens of thousands of pod casts and only 100 spots, at most, in these featured lists, your show has little chance of attaining one of those coveted spots.
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